Mastering the '9 Box' Matrix for Effective Talent Management in HR

29 April 2025 | 4 Minute
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Mastering the '9 Box' Matrix for Effective Talent Management in HR

Breakdown of the '9 Box' Matrix: A Vital HR Tool

In today’s competitive workforce, strategic talent decisions are non-negotiable. Whether you're identifying future leaders or rethinking your retention strategy, the 9 Box Matrix helps HR leaders make sense of where their talent stands and what to do next.

So, what exactly is the 9 Box Matrix? It’s a 3x3 grid where one axis represents employee performance and the other axis represents potential. The result is nine boxes—each representing a different employee profile.

For example:

  • High Performance / High Potential = Future Leaders ("Rising Stars")

  • High Performance / Low Potential = Specialists ("Solid Professionals")

  • Low Performance / High Potential = Untapped Talent ("Diamonds in the Rough")

This framework gives a visual representation of your talent pool, revealing who needs development, recognition, support, or succession planning.


Implementing the '9 Box' Model for Talent Development

An Overview of the '9 Box' Grid in Human Resources

Before using the matrix, it’s important to define what performance and potential actually mean within your company culture.

  • Performance might be based on recent KPIs, 360-degree feedback, or progress on OKRs.

  • Potential could involve qualities like strategic thinking, agility, innovation, emotional intelligence, or leadership readiness.

These definitions should be agreed upon before evaluation to maintain consistency.

Measuring Employee Performance & Potential with the '9 Box' Matrix

Once you have clear indicators:

  1. Rate employees on performance (low, medium, high)

  2. Rate employees on potential (low, medium, high)

  3. Place them on the 9 Box Grid based on the intersection of these two ratings

Each box implies a different development need:

  • Someone with high potential but low performance might need coaching

  • A consistent performer with low potential might be better off deepening their expertise, not moving into management

  • Low performers with low potential may require a performance improvement plan or role reassessment

This grid enables data-driven conversations between HR and leadership—not based on gut feeling, but structured insight.


The Impact of the '9 Box' Matrix on Succession Planning

Step-by-Step Guide to Effectively Utilize the '9 Box' Grid

Here’s a typical rollout plan:

  1. Define Evaluation Criteria
    Collaborate with managers to align on what “high performance” and “high potential” look like in your context.

  2. Conduct Calibrated Assessments
    Use evaluation meetings to eliminate bias and ensure fair placement across departments.

  3. Place Employees on the Grid
    Use a digital tool like Sorwe to plot employee positions in a visual dashboard.

  4. Create Actionable Development Plans
    Each grid placement should lead to a tailored growth journey. Rising stars may be offered stretch projects, while low performers might need role changes, reskilling, or coaching.

  5. Communicate Transparently
    Share development plans with employees through ongoing feedback and one-on-ones, rather than revealing their grid placement. This keeps the conversation growth-focused.

  6. Review Annually
    People evolve. Performance fluctuates. Reassess annually—don't freeze employees in one box forever.

Success Stories: The '9 Box' Matrix in Action

A global fintech company used the 9 Box Matrix through Sorwe to conduct its first talent audit. Within one year:

  • Leadership pipeline readiness rose by 40%

  • Internal promotions increased by 25%

  • Voluntary turnover among high-potential employees dropped by 17%

The key was not just plotting people, but acting on the insights.


Conclusion

The 9 Box Matrix is more than a grid—it's a conversation starter, a planning tool, and a catalyst for employee development.

When integrated into a broader HR ecosystem—with mentoring, learning opportunities, and regular feedback—it becomes a living tool that guides your people strategy. With the support of platforms like Sorwe, you can digitize and scale this process with confidence.

Your goal isn't just to assess talent—it's to grow it. And with the 9 Box Matrix, you’re one step closer to doing exactly that.

employee performance and potential evaluation
9 box matrix in HR
how to use the 9 box grid
talent development strategy HR
succession planning tools
identifying high potential employees
HR performance management best practices
personalized development plans
visualizing talent pools in HR
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