Sorwe vs Zoho People: The Employee Experience Upgrade for UAE & GCC

Zoho People is a solid HRMS for operations like attendance, leave, and basic HR workflows. But HR leaders across the Gulf quickly discover a critical gap: HR operations don’t build culture, engagement or retention — the drivers of long-term business performance.
Sorwe fills that gap with a mobile-first employee experience platform designed for today’s distributed, multilingual Gulf workforces.

If HR operations are your foundation, Sorwe is the strategic layer that transforms how your people feel, perform and stay.

Zoho People Manages HR. Sorwe Transforms Your Workforce.

Zoho People helps you run HR processes. Sorwe helps you build a connected, motivated organisation.
Where Zoho focuses on admin, Sorwe focuses on moments that matter to employees: communication, recognition, feedback, wellbeing, development and analytics.

For HR teams scaling across the UAE, Saudi Arabia, Qatar and Kuwait, Sorwe becomes the engine behind retention, productivity and culture — not just compliance.

Why Gulf HR Teams Switch to Sorwe

Real engagement for real people

Sorwe doesn’t just collect HR data — it reaches every employee where they are. From frontline workers in Saudi to retail teams in the UAE, Sorwe unifies communication, recognition, pulse surveys and wellbeing into a mobile app people genuinely use. Engagement becomes daily behaviour, not a once-a-year survey. HR gains live insights into morale and sentiment, helping you solve problems before they escalate into turnover.

Performance + analytics in one place

Zoho People offers basic performance cycles, but Sorwe integrates the entire performance ecosystem: OKRs, 360s, continuous feedback, learning, talent mapping, readiness analytics and more. With AI-powered insights — including attrition risk forecasting — Sorwe turns performance into strategy. Gulf leaders finally get clear dashboards showing who is thriving, who is struggling, and where development is needed next.

Built for multicultural GCC workforces

Gulf organisations are uniquely multilingual and distributed. Sorwe supports Arabic and multiple languages used in the GCC labour market, ensuring high adoption among shift workers, field teams, hospitality staff and logistics teams. Communication becomes inclusive, participation increases, and cultural alignment strengthens — something traditional HRMS systems struggle to deliver.

All-in-one simplicity

Most Gulf HR teams rely on 4–6 tools to manage engagement, surveys, recognition, learning and performance. Sorwe replaces them all. A single, modular platform means fewer vendors, faster rollouts and one unified experience for employees. HR teams save time; employees get clarity; leadership gets data that actually drives decisions.

Proven Success from Gulf Organisations

Testimonial 1
“Sorwe changed how our UAE and KSA teams communicate. Participation doubled, and recognition became part of everyday work.” — HR Director, Gulf Retail (700 employees)

Testimonial 2
“We used Zoho People for HR ops, but engagement was low. Sorwe finally gave us a voice and culture platform. Our eNPS jumped within months.” — People Lead, UAE Tech Services (320 employees)

Testimonial 3
“With Sorwe’s analytics, we saw early attrition-risk signals we never noticed before. This helped us retain several critical roles.” — CHRO, Qatar Financial Group (600 employees)

Testimonial 4
“Our workforce is 80% non-desk. Sorwe’s mobile app had instant adoption — something we never achieved with Zoho.” — Head of HR, GCC Logistics (1,050 employees)

Book Your Sorwe Demo — Transform Your Employee Experience

If Zoho People covers your HR processes, Sorwe covers everything your employees feel — their connection, motivation, development and future.
This is the advantage Gulf-region companies gain when they move beyond operations and invest in true employee experience.

👉 Book your personalised Sorwe demo today
Experience the platform designed for the UAE & GCC.