7 Reasons to Conduct Employee Engagement Surveys

29 June 2022 | 4 Minute
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7 Reasons to Conduct Employee Engagement Surveys

Employee engagement is a popular HR subject, but what exactly does it imply? We normally allude to an enthusiastic and well-intentioned dedication when we talk about engagement outside of the job. We are passionate about our hobbies and, more importantly, about our relationships with our friends, family, and colleagues. That engagement is two-sided in the most fruitful and productive cases. Employee involvement is no exception and employee engagement surveys increase productivity.

Employees desire to be actively involved at work and in the organisation as a whole. To offer their best, your employees must believe that your organisation is pursuing the correct goals—both economically and socially—and that their individual role is critical in achieving those goals. They must believe that their best work is appreciated and recognised. Many employees in your company may appear to be happy and enjoying their work, but are they genuinely engaged?


What is an Employee Engagement Survey?

An employee engagement survey is a set of survey questions designed to determine the level of employee happiness and involvement in a company. Until a decade ago, these surveys were conducted using pen and paper. Today's surveys are conducted using online survey tools.

Before we go over the advantages of employee engagement surveys, it's important to understand why they exist. Employee engagement surveys are a type of market research tool that gives companies simple but important information about their employees.

An employee engagement survey's main goal is to learn more about what drives employee engagement in your company—and what might be holding it back.

With the help of employee engagement surveys, businesses can keep their staff happy and retain them.


Employee Engagement Survey Purpose: 7 Reasons to Conduct Employee Engagement Surveys

Conducting employee engagement surveys is a great way to learn more about what matters to them. What can engagement surveys assess, and what can you do with the feedback? Read on to find out five good reasons why your company should survey employees about their job satisfaction.

1. Measuring Employee Engagement

The major goal of conducting employee engagement surveys is to determine how engaged your employees are. You may determine whether your employees are engaged or disengaged by measuring the primary drivers of engagement inside your firm. Even though there is no one thing that drives engagement for everyone, advancement, recognition, income and perks, job role, training and development opportunities, leadership, and the work environment are all often looked at as factors.

2. Checking the Pulse and Determining the Driving Factors

"If it ain't broke, don't repair it" is a popular saying that applies to employee engagement surveys. It's critical to keep anything that helps you maintain or boost employee engagement. For example, if an employee welfare programme at your company keeps your employees engaged, you should keep it or improve it. However, in order to keep it, you must first understand what it is and whether it can be improved. Organizational changes made without identifying such essential characteristics risk upsetting something that is currently operating properly. These key factors, like workplace atmosphere, needs, perception, and expectations, can be identified via an employee engagement survey.

 3. Realising the Levels of Engagement 

This is an obvious yet significant benefit of employee surveys. By comparing your satisfaction levels to those of similar businesses, you'll be able to see how you stack up. Overall, determining employee satisfaction is critical to determining whether your employees are satisfied with aspects such as business culture, benefits, morale, and so on. This is an important indicator to track year over year in an employee survey since it determines whether or not changes to the organisation have improved employee happiness. It's even more crucial to compare employee satisfaction with that of competitors or those in the same industry as you.

 4. Understand Areas of Dissatisfaction and Decide on Actions 

An employee survey can help human resources or leadership teams focus on the most important areas for improvement. This critical benefit analyses the main areas and elements that are significant to employees, as well as those with which they are not satisfied. As priority you might focus on the low satisfaction areas as the human resources team. It assures that after the survey, you'll be spending your time on the issues that employees care about the most. Perhaps the employee survey reveals that your team is dissatisfied with the absence of appropriate training. Use this as a call to action to provide free training sessions, webinars, or lunch and learns as a first step toward meeting employee demands.

5. Giving Employees a Voice

Employee engagement surveys are critical because they provide a space for open feedback. It's a chance to create two-way communication and include employees in the development process by offering them a direct line to the management team. Employees think they have a stake in the firm and their ideas are appreciated when they are actively participating in the planning process.

6. Benchmarking Results

These surveys will assist you in benchmarking your performance. One of the most systematic means of gathering and recording data is through surveys. This information can be used to compare employee engagement survey results from year to year. You may also look at individual survey findings and compare them to industry-specific data to get a sense of how your company is doing. Benchmarking will also help you determine whether a problem is unique to your company or is widespread throughout the industry. Whether only 25% of your employees are engaged, you can look up the industry standard to see if other companies are having the same problem and what they're doing to boost engagement levels.

7. Increasing Employee Motivation and Engagement

Now that you've determined how engaged your employees are, it's time to develop an engagement strategy for them. The information received from the employee engagement survey will provide you with a clear picture of your employees' level of engagement. Based on this information, you may create an engagement programme for the entire company and focus on goals that will help you achieve business success. Identify and successfully implement the adjustments you need to make.


Get started with Sorwe!

Now that you're ready to make changes, use Sorwe's mobile solutions to collect employee feedback to help drive the development of your company, and see the impact of your actions in real time.

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