How To Create Workplace Culture While Scaling Fast?

05 September 2022 | 4 Minute
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How To Create Workplace Culture While Scaling Fast?

The culture you want to construct will probably be one of the first topics you discuss when starting a company, since it is crucial to assembling a group of individuals who share your values and are committed to working together to achieve your objectives. But when your company expands, it's all too easy to let that culture fall further down the list of priorities.

Maintaining the founders' vision while embracing change is the biggest challenge for healthy, expanding firms, especially those making the transition from startup to scale. Scaling culture is a challenge.

When you have 20 people working for you, it's simple to manually guarantee that your culture is robust and that each person upholds the fundamental principles of your business. But as you become larger, it becomes harder. You must establish a trustworthy and efficient cultural infrastructure.

Why is company culture important?

  • Given the growing trend of companies adopting flexible work arrangements such as allowing employees to work from home, it is clear that the physical space where employees perform their duties is only one aspect of a company's culture. What you do, how you do it, and what you hope to achieve are all part of your company's vision and important for overall employee experience. 

A broad list of benefits will undoubtedly attract a large number of people as your business grows, but it is your culture that will attract the ideal individuals—those that integrate effortlessly into your existing team and help you outperform the competition.

You'll have happier employees who are more committed to your company's goals when your company's culture reflects their own values.

There is a strong correlation between a firm's culture and the number of employees who are willing to quit their current job for a lower-paying position at a company with a superior culture.

If your business lacks a distinct culture or you're a startup, it may be challenging to get started. However, the likelihood is that you already know what kind of company you want to be and, perhaps more crucially, what kind of company you don't want to be, which is an excellent starting point for creating a company culture.

  • Creating Culture

Many businesses that began as small, intimate groups may find themselves managing a huge, geographically dispersed crew as their offices expand and more and more individuals start working remotely. Although having a small workforce and having everyone in the same coworking space may make it easier to retain your company's culture, your culture shouldn't be constrained by office walls. No matter where your employees are located, it's critical to maintain a healthy workforce culture and environment that promotes open communication.


You could find it difficult to scale your culture and include your remote team members as your organisation grows. The tips listed below will help you build a feeling of community and develop your culture alongside your company.


6 Suggestions For Fostering a Workplace Culture While Rapidly Scaling

1. Focus On People’s Needs

The ideals that are upheld by the leadership team are a direct reflection of the company's culture. No matter how many people work for the company, the fundamental values and beliefs that serve as the basis for its culture will remain the same. It is essential to pay attention to what the people you lead have to say and to meet their requirements. If you conduct business online, the means by which you maintain existing relationships will differ from those used in traditional settings, but the underlying principles will stay the same.

In many respects, culture can resemble a massive game of telephone. Whether they realise it or not, every new recruit will teach the ones behind them how things are done. You must constantly ensure that everyone is naturally woven into your company's cultural fabric because every single person has the power to shape the direction of your internal culture.


2. Make Sure Communication Is Always Transparent

Not only to prevent culture dilution but also to maintain employee engagement. It becomes more and more challenging for expanding organisations to maintain open channels of communication between CEOs and team members. As a company grows and operates in new locations, maintaining transparency becomes more difficult. However, if people are not kept informed about new changes in the company, culture will stop having a positive effect. You need to be sure that the voice of employees are frequently heard.

Providing your employees with a sense of purpose for the task they are performing requires constant communication. When compared to employees who are not purpose-oriented, purpose-oriented employees report feeling 64% more fulfilled at work. Communication tools such as Sorwe are excellent for keeping everyone in the loop.


3. Reflect Company Values In All Your Processes

Always make an effort to reinforce values. Values should be more than just a list of terms posted in the break room; they should be an inherent component of the corporate culture that is built into the practises of hiring and onboarding. In order to scale this, regular reinforcement is required. Every interaction, every piece of communication, and every conversation that takes place in the hallway is an opportunity to reaffirm and improve the culture. Employees who have a strong sense of belonging to the company's culture are more likely to act as brand advocates.


4. Organize Your Teams With Charters

When everyone works together to align themselves around a set of common values, a company culture is produced. It's possible that various people will represent these beliefs in different ways, especially if your remote team includes members from different countries. Request that each core team come up with their own Team Charter through a process of collaborative creation, articulating their vision, rituals, and common practises for embracing and embodying these common values. This will also assist new employees rapidly align with the company culture.


5. Share Your Stories

 Culture endures rather than scalability. According to history, civilizations endure when they are filled with customs, folklore, and stories. Pay attention to your traditions inside a corporation and formalise them. Tell the story of the events you know to have been crucial to the organisation. Celebrate your past, be aware of your unique qualities, and cultivate your tribe to ensure the survival of your culture.


6. Feedback, Fedback, Feedback

Communication is a two-way street, and keeping up a continuous feedback loop with your team can help you stay in touch with the company's cultural pulse. Finding additional channels of communication will help you stay in touch with how your team is feeling as your business grows. You can enhance communication with a growing staff in a number of ways, including:

Mobile messaging tools can be used to increase project visibility.  

Encourage leaders to arrange informal, weekly one-on-one meetings so that their direct subordinates feel heard.

Send out feedback forms on a regular basis to create a scaled-down picture of your teams.

While your company is gscaling fast, do not ignore your human resources processes. Use HR tools to manage all your employees' experiences from a single platform. Sorwe brings together your internal communication, feedback, learning, and performance processes in a single mobile platform, allowing you to analyze all information as data. You can contact us to discover Sorwe solutions.

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