OKR Examples and Components

21 January 2022 | 4 Minute
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OKR Examples and Components

OKR examples to look at

Objectives and Key Results (OKR) is a goal-setting framework that helps organisations close the gap between strategy and execution by bringing their employees and the work they do together to achieve a single goal. Writing good OKRs can differentiate between a successful OKR program and a failure.


An OKR consists of the following components:


An objective is a statement that outlines where you want to go and gives you a clear path to follow. They shouldn't be technical or have a metric in them. Everyone must be aware of their surroundings.

Key Results

Key results show you how close you are to achieving your goal. They're measurable outcomes that must be met to fulfill the goal. They include a measure with a starting and ending value.


An initiative is a plan that outlines how you'll achieve your goals. They are all the projects and tasks that will assist you in achieving a specific goal. 


How to start?

Setting OKRs that help you generate meaningful results necessitates a fundamental shift in how you think about and measure your work - the key is to shift from an output to an outcome mindset. 

Before you identify the output you'll need to get there, start with the end in mind to determine the outcome you want to attain. That means starting with the goal, the key outcomes, and finally, the initiatives. 

Use these examples to get your creative juices flowing. Avoid directly replicating them since encouraging ownership and accountability is more important than having perfect OKRs!


OKR example for Sales

Improve our team's overall sales performance.

1. KEY RESULT: Maintain a quarterly sales pipeline of qualified leads worth at least $500,000.

2. KEY RESULT: Increase the closure rate from 22% to 27%. 

3. KEY RESULT: Increase the number of scheduled calls per sales agent from three to six each week.

4. KEY RESULT: Increase the average contract size from $10,000 to $12,000.


OKR example for Marketing

Our target audience finds our content intriguing (1) and of excellent quality (2), which piques their interest (3) and draws in additional thought leaders (4).

1. KEY RESULT: Every week, the click rate rises by 2%.

2. KEY RESULT: The average content rating is now 0.5 points higher.

3. KEY RESULT: The download rate of content has increased by 7%.

4. KEY RESULT: Our pipeline for guest appearances grows by 5%


OKR example Operations

Improve the engineering team’s speed of delivery.

1. KR: By completing 80 percent of sprint commitments, you'll be able to increase sprint capacity.

2. KR: For QA, bake for a further 50 minutes.

3. KR: Expand the scope of unit testing to include all essential processes.


OKR example for Product Development

Our consumers are eager to learn about our new releases (1), which motivates them to try out new features (2) and use our product more frequently in their everyday duties (3).

1. KR: Our newsletter unsubscribe rate has remained consistent at around 2%, but attendance at new feature launch events has increased by 15%. 

2. KR: Increase the first-month feature adoption rate to 28%.

3. KR: Increase the number of essential actions completed per person and every week to 25.


OKR example for Sustainability

Make our industry's carbon footprint the smallest.

1. KR: Zero waste in the supply chain and shipping infrastructure. 

2. KR: For calculated carbon dioxide emissions, you must pay a 100 percent carbon offset.

3. KR: Compostable material accounts for 25% of the total.

4. KR: Biodegradable material accounts for 75% of the total.

Next article
Why is OKR motivating for employees and how to explain OKR to employees?
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